Local SEO Services

Local SEO 2024: Strategies to Get More Local Business Calls

If you’re a business owner looking to expand your reach and increase your phone calls, having a solid local SEO strategy is important. With the right approach, you can optimize your website and Google Business Profile (GBP) to attract more traffic and leads from specific areas. In this blog post, we’ll explore the key steps you can take to get more local business calls in 2024.

First and foremost, it’s important to have the end goal in mind when developing your local SEO strategy. This means envisioning the areas you want to target and the services you want to offer. Once you have a clear idea of your goal, you can implement the following strategies.

1. Use a Visualization Tool

First, use a visualization tool like Calc Maps to map your service areas. Let’s say your business is located in Hollywood, Florida, and you want to expand your reach within a 10-mile radius. Use this tool to visualize all the areas within that radius, including Fort Lauderdale, Pembroke Pines, and Davie.

2. Build Location-based Service Pages

Next, list all your services and create corresponding location-based service pages on your website. For example, if you’re a plumber, create individual pages for each location you want to target. These pages should be included in your main navigation, and the service and location should be mentioned.

3. Optimize Your GBP

When optimizing your GBP, go beyond your main location. Add all the locations you’re targeting within your service area and use hyper-specific targeting for better results. Also, include links to your corresponding location-based service pages.

4. Connect Products With Pages

If you have products listed on your GBP, connect them with their respective service pages. This way, Google can easily understand your services in specific areas and rank them accordingly.

5. Build Citations for Each Location

Just like you built citations for your main location, it’s important to build citations for each location-based service page. This will help Google understand the relevance of each page to its corresponding area. Make sure to use unique descriptions, URLs, and images for each citation to avoid duplication.

6. Create Off-page SEO Signals

Lastly, to further boost your local SEO efforts, create off-page SEO signals such as backlinks, local citations, and press releases for your location-based service pages. This will help establish the credibility and relevance of your pages in Google’s eyes.

By implementing these strategies, you can increase your website’s visibility and attract more phone calls from potential customers in your targeted areas. Remember to keep a clear end goal and continuously track and adjust your SEO efforts to see the best results. With the right approach, local SEO can be a powerful tool for growing your business in 2024 and beyond.